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Launch of, new App and Debit Card

Fire Financial Services – now trading as “Fire” has today announced a number of key developments on its journey to develop a new digital account.

  • “paywithfire” rebrands and renames to “Fire” –
  • Launches a MasterCard® debit card & new mobile app
  • Almost 900 businesses now live with beta Fire business account

The business has rebranded itself to Fire and updated its web site to reflect its new name. Colm Lyon, founder and CEO at Fire explained – “we acquired the domain name some time ago and we were waiting for our product and brand to be at the stage where it was a match for such a great name – we believe that day has arrived.”

Fire provides businesses and personal customers with digital accounts. The accounts are opened online and via mobile apps. Customers can open multiple accounts in both sterling and euro enabling bank transfers to/from any bank account in the UK or Eurozone. Fire has now signed up with MasterCard as a principal member and is now offering both its business and personal customers a Fire debit card. Lyon added “this is a very significant step for us, to become a principal member of MasterCard and to issue our own card was a great achievement. This gives us great flexibility”. The new “Fire Personal” app is available in the Apple and Android stores and customers may order their cards via the app.

The Fire business account is in beta and to date almost 900 businesses have signed up and are using the Fire business account. Lyon confirmed that the adoption was increasing –“we have been on a soft launch with the business account and we are delighted that the number of businesses signing up each month continues to grow. We expect this further increase with the launch of the debit card.” Lyon added that “over 60% of our business clients are based in the UK – a market that is our primary focus.” Ends

About Fire

Fire Financial Services Limited – t/a Fire and provides digital accounts and debit cards to business and personal customers in the UK and Republic of Ireland. A Fire business account is suitable for all (UK and ROI registered) businesses and supports sterling and euro bank transfers, a MasterCard debit card and an API that enables integration from customer’s systems to the data in their Fire account. The personal app also supports sterling and euro bank transfers, a MasterCard debit card with real time notifications, social payments and requests to contacts and other apps. Fire was founded in 2009 and acquired by Colm Lyon in 2015 alongside a transaction to sell Realex Payments – a business founded by Colm Lyon in 2000.