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Irish Guide Dogs for the Blind & Fire take to the saddle to smash fundraising target through QR code payment technology.

Annual Mizen to Malin Cycle takes place from 28 May – 3rd June

Irish Guide Dogs for the Blind has today announced that it has teamed up with Fire to encourage donations for the annual Mizen to Malin Charity Cycle via the use of QR codes.

Fire, a digital account provider, will be helping Irish Guide Dogs for the Blind’s fundraising effort by enabling people to scan QR codes and donate directly from their mobiles in the upcoming cycle which takes place from Saturday May 28th to Friday June 3rd.

Fire’s solution will make the donation process seamless and convenient. The use of QR codes means donors can scan and approve the payment with their mobile. There’s no need to enter card details as the donors pay directly from their mobile banking apps. The ambition is to exceed the fundraising target of 120,000 euro.

Liam Linnane, Operations Team Lead & Product Analyst at Fire, is taking part in the fundraising event which was established by his father Eamonn 20 years ago in memory of his own father who was vision impaired. Liam said; “The Irish Guide Dogs for the Blind were a massive help to my grandad and our family after he lost his sight. The dogs that the Irish Guide Dogs for the Blind gave to my grandad over the years gave him the independence that would have been impossible without them.”

To help with the fundraising effort, and enabled by Fire’s payment solution, Liam’s jersey will have a QR code on the back allowing supporters to easily donate directly from their bank accounts, along the 657km route.

“I’m very proud of my father for all the work he’s done for the Irish Guide Dogs for the Blind, over the last 20 years raising more than €1.2m and I’m also proud to be part of Fire whose QR code payment technology which can make a real difference to the amount of money raised.”

Tim O’Mahony, Chief Executive Officer with Irish Guide Dogs for Blind said “We’re extremely grateful to Eamon, Liam and the entire Linnane family for the support over the last 20 years. What they have achieved is phenomenal with the event growing every year. The use of the QR codes is an exciting fundraising avenue for us and hopefully it means donating can be made easier and ultimately, we can change more lives as a result.”

To donate Scan the QR code or visit

Photo from L to R: Mizen to Malin Cycle 2022 in aid of Irish Guide Dogs for the Blind. From L to R: Ambassador Dog Belle – Pat Harney, Chair of Irish Guide Dogs for the Blind’s Malahide/Portmarnock Branch – Assistance Dog Owner Charlotte Gregg with Assistance Dog Ambrose – Liam Linnane, M2M cyclist and Operations Team Lead & Product Analyst at Fire – Eamonn Linnane M2M Founder – Jennifer Nora Hurley, Regional Development Officer, Irish Guide Dogs for the Blind – Constanze O’Toole, Puppy Raiser with Puppy in Training Olan.